There will always be those who believe what they hear based on a name or a title.
There will always be those who research things themselves and find out what's really going on.
Can you blame Cobb Tuning, or any business, for trying to make money off of suckers and chumps? I don't. You did your research to find what you are getting.
Now go find those same fools who are running their stuff and get your share.