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Old 07-02-2008, 07:37 AM   #1 (permalink)
Registered: Nov 2007
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Bragging Rights: Mitsubishi’s newest Evo getting drivers out of fancier wheels

The latest Mitsubishi Lancer Evolution X is winning over a large amount of drivers of German cars as well as many of the Evo’s Japanese competitors, according to company data. Since the new car’s launch this March in the U.K., Mitsubishi has been keeping track of what kind of vehicles are getting traded in for its performance flagship, with as much as 40 percent of buyers giving up keys and ownerships to German-made cars and 31 percent driving in Japanese competitors.

While the company did not reveal any other specifics, the Evo’s arch nemesis is Subaru’s Impreza WRX, although either model has a cult-like following, so it’s hard to imagine any hard-core Subaru fans doing so. Mitsubishi even said one customer brought in his Ferrari F430 in exchange for about £90,000 (about $178,000) and an Evolution FQ-300 SST, an upgraded model not available outside of the U.K. packing 300 horsepower, as per U.K. based enthusiast magazine Autocar.

According to Lance Bradley, Mitsubishi UK’s Sales and Marketing Director, “this shows that the new Evolution X is certainly attracting people out of German cars, especially into the SST, and that the manual gearbox car is not only attracting traditional Evo customers, but also customers of other Japanese marques.”

Source: Left Lane News
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